Monday, 1 July 2019
You rarely go on LinkedIn, but even when you do, you don’t get much engagement. How can you make job opportunities come to you?
Firstly, make sure your profile is as complete as possible. An incomplete profile won’t show up on searches. Find a clear, well-lit and professional picture of yourself and fill in as many of the fields as you can. Not all your information has to be public, but it must be on the system to help you get more engagement.
Next: make connections. The more the better. People from companies you’ve worked or interned for, friends, relatives, people you meet at events, and more. Connecting with complete strangers isn’t recommended, and those strangers who try to connect with you usually want to sell you something, so don’t make your profile a free-for-all either. To help, you can go to events to do with your career on Meetup, to help you network, and find these people on LinkedIn. Ask them to connect first and make sure you take their business card or write their names down.
Then, interact - but don’t interact the way you do on other social media. LinkedIn is a professional platform, so when you tag someone in the comments of a post, make sure to say why you wanted them to see it. When you reply to someone’s post, be clear and concise in your questions, feedback or ideas. Think of it as stating the obvious - rather than the inside jokes, meaningful emojis and varied abbreviations of Instagram and Facebook, make sure you splay out your thoughts in professional, clear wording.
Finally, create your own content. Look to your connections and liked pages for inspiration - what do people respond to best, and what are you passionate about? Did you go on a holiday and see a lot of washed-up single use plastics? Did you go listen to a panel where people gave advice about the career path you want to take? Are you working on a particular research project and want some fresh ideas or feedback? Even if nobody answers at first, displaying your ability to reflect about things you see in relation to your career is always a good idea. People who you’ll send your CV will look you up and see that you engage with your professional surroundings rather than doing the bare minimum and only using this platform when you want a job.
LinkedIn is an investment of your time, and if you use it correctly, it will help advance your career. It doesn’t matter how much experience you have: unless you’re already extremely successful, recruiters won’t find you unless your profile is active and has engagement.